Unilever: Handy Andy
Industry: Homecare – Detergents and Laundry
Key Visual, Art Direction: Kameel Kalyan
Handy Andy Glass & Multisurface elevates the everyday act of cleaning into a refined, visual experience.
Handy Andy entered a category dominated by predictable, functional cleaning demonstrations — where most brands rely on before-and-after tropes to communicate efficacy. The challenge was to create a product reveal that felt premium, modern and engaging on social, while staying grounded in the everyday reality of the home.
The insight was simple: when glass is truly clean, you don’t notice the surface — you notice everything else. Light, space and reflection become the hero. Instead of focusing on dirt, the idea reframed cleaning as a visual transformation, where glass surfaces dissolve into clarity and allow the environment to come alive.
Set within a light-filled home, the film uses natural light, controlled reflections and close-up moments of spray and wipe to create a calm, elevated viewing experience. Subtle transitions reveal surfaces shifting from marked to pristine, reinforcing the product’s core promise of a streak-free shine that feels almost effortless.
The final piece was crafted using Nano-Banana, Kling, Photoshop and Adobe After Effects, combining AI-generated environments with detailed compositing and motion design to deliver a seamless, polished, social-first film.
The result is a refined product reveal that elevates a functional benefit into something sensory and aspirational — captured in the line: “It feels like a miracle, but it’s Handy Andy.”
