Shekhinah – Rose Gold
Client Overview Shekhinah, a singer-songwriter from Durban, South Africa, released her debut album “Rosegold” in October 2017. The album quickly gained critical acclaim, earning multiple awards and establishing Shekhinah as a prominent artist in the South African music scene.
Project Objectives Maverick Design was tasked with the art direction and design of the album art, album sleeves, and accompanying promotional materials for “Rosegold.” The goal was to create a visual identity that reflects the album’s themes and Shekhinah’s unique artistic vision.
Design Process
- Concept Development
- Collaborated closely with Shekhinah to understand her vision and the themes of the album.
- Explored various design concepts that would capture the essence of “Rosegold,” focusing on themes of empowerment, love, and personal growth.
- Art Direction and Design
- Developed the album cover featuring a vibrant and elegant design that resonates with the title “Rosegold.”
- Designed album sleeves that incorporate thematic elements and provide a cohesive visual experience.
- Created promotional materials that maintain the album’s aesthetic, ensuring consistency across all platforms.
- Photography Collaboration
- Partnered with photographer Elizabeth Donnell to capture striking images of Shekhinah that would be used across the album and promotional materials.
- Ensured the photographs complemented the design elements and enhanced the overall visual narrative of the album.
Outcome The art direction and design for “Rosegold” successfully captured the essence of Shekhinah’s debut album. The visual identity contributed to the album’s success, helping it stand out in the market and resonate with fans. The cohesive design and striking imagery played a significant role in the album’s branding and promotional efforts.
Client Testimonial “The design team at Maverick Design truly brought my vision to life with their incredible work on ‘Rosegold.’ Their creativity and attention to detail were evident in every aspect of the design, and it was a pleasure to collaborate with them.” — Shekhinah
This case study demonstrates Maverick Design’s expertise in creating compelling and effective visual identities for music artists. If you are looking to elevate your brand with innovative design solutions, let’s collaborate and make your vision a reality.
