Studio

With nearly two decades of experience in creative and art direction, design, and digital storytelling, I am eager to bring my diverse skills and strategic vision to your innovative team.

As the Creative Director at Maverick Design, I have spent over 15 years shaping impactful campaigns that bridge print and digital landscapes. My role involved directing multidisciplinary teams—including designers, photographers, videographers, and animators—to craft cohesive brand narratives for clients in various industries, from FMCG to finance and entertainment. I excel at developing concepts that resonate with target audiences, ensuring brand consistency while delivering aesthetically compelling and results-driven solutions.

Highlights of my career include:

• Leading Art Direction for global brands such as Coca-Cola, Unilever, and Nestlé, where I developed and executed campaigns across digital, retail, and video platforms, enhancing consumer engagement.
• Orchestrating Comprehensive Campaigns for local icons like Kyle Deutsch, blending music video production, digital content, and social media strategy to elevate his brand’s presence and captivate audiences.
• Rebranding Projects like the Durban ICC, where I revamped their corporate identity and wayfinding systems, demonstrating my proficiency in aligning design strategy with brand goals.

My approach to art direction is rooted in a deep understanding of visual storytelling and the nuances of consumer behaviour. I am passionate about collaborating with creative teams and stakeholders to turn visions into reality, whether for a high-profile event or a digital-first campaign. With proficiency in Adobe Creative Suite, video editing, and UI/UX principles, I am well-equipped to oversee projects from conceptualisation to execution, always maintaining a meticulous eye for detail.